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August 21, 2008
An Overlooked Niche: Marketing To Hispanics Online
August 21, 2008
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Hispanic Targeting is a division of Location3Media Inc. ®
Copyright 2008
The Hispanic population has been the largest minority in the United States since 2002. The 45.5 million Hispanics make up nearly 15% of the total U.S. Population and are growing five times faster than the general populace. The Hispanic Population has increased 70% in the last ten years; with a 5.4% annual increase, that momentum will not slow any time soon.
The increased Latino presence has in turn affected the consumer marketplace. Higher education levels and increased expendable incomes have intensified the purchasing power of the U.S. Hispanic population. This creates a potentially lucrative, yet uniquely challenging, opportunity, for retail and service businesses. The U.S. Hispanic population is extremely varied - individuals speak only Spanish, only English or are Bilingual; U.S. Hispanics hail from twenty-two countries; and Latinos may either be immigrants or born in the U.S. To effectively reach the diverse population, Hispanic marketing messages must accommodate the assorted values, customs, beliefs, behaviors and attitudes found among Hispanics in the United States.
Hispanic Targeting understands these unique characteristics and how to successfully adapt Hispanic marketing messages. Hispanic Targeting is a full-service search engine marketing solution dedicated to targeting the Hispanic and Latino population through each of the leading search engines.
Our Hispanic marketing services will allow you to
- reach millions of Hispanic search engine users who are actively searching for information online;
- drive qualified Latino traffic to your site - because search marketing is a pull mechanism, only users researching your product or service will be reached;
- achieve positive ROI by utilizing the most cost effect marketing medium available to target Hispanics online.